Strategy, positioning, consistency and clarity are critical in establishing and building your brand.
But, to get the response you're truly looking for, your audience need to be seduced, entertained and persuaded too.
Bringing together brand design expertise and mainstream advertising sensibility adds a new dimension to solving clients' problems.
After studying design at the Royal College of Art, I jumped into mainstream advertising where I picked up several gongs and became Head of Art, Deputy Creative Director and a Board Director at the top 20 ad agency Yellowhammer, before escaping to become an independent creative director, art director, writer, designer, brand designer and creative strategist.
My work spans all media and covers complex branding schemes, mainstream advertising, identity, exhibitions, digital, retail, publishing, graphic design and illustration.
I've worked on all aspects of brand development for all kinds and sizes of companies from small start-ups to multi-national organisations - on big name established accounts, launching cars for FIAT, selling music for HMV and promoting financial services for Barclays Bank - as well as helping in the creation and development of numerous new smaller brands.
I now work directly with clients or for organisations without creative resources and still occasionally help out agencies on projects too.
In the past I've worked on...
Barclays, FIAT, V&A, HMV, Canon, BT, Trust House Forte, £-stretcher, COI Anti-Drugs, Museum of Domestic Design & Architecture, Anchor Butter, Balls Brothers, James Burroughs Distillers, Cancer Research Campaign, Children’s Society, Nabarro Nathanson, Middlesex University, Twiggy, Canon, Lynx [anti-fur], Chichester Festival Theatre, The Weald & Downland Museum and the Born Free Foundation.